Understanding E-Marketing as a Firm’s Promotional tool and Its Impact on Consumer Perception
Year of publication: |
2015
|
---|---|
Authors: | Ali, Zulqurnain ; Ejaz, Saira ; Aleem, Asma ; Saeed, Muhammad Usman ; Tahir, Faisal Altaf ; Kashif, Muhammad |
Published in: |
International Journal of Academic Research in Business and Social Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences. - Vol. 5.2015, 3, p. 365-379
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences |
Subject: | E-marketing | consumer perception | internet marketing | email marketing | mobile marketing | web marketing |
-
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam, (2017)
-
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S., (2021)
-
Ahmed, Rizwan Raheem, (2017)
- More ...
-
Does supply chain finance improve SMEs performance? The moderating role of trade digitization
Ali, Zulqurnain, (2018)
-
An empirical investigation of predicting employee performance through succession planning
Ali, Zulqurnain, (2019)
-
Predicting supply chain effectiveness through supply chain finance
Ali, Zulqurnain, (2019)
- More ...