Understanding experiential consumption : theoretical advancement and practical implication
| Year of publication: |
2020
|
|---|---|
| Authors: | Wang, Cheng Lu ; Wang, Yong ; Wei, Joicey ; Chung, Henry |
| Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald, ISSN 1355-5855, ZDB-ID 2037486-0. - Vol. 32.2020, 6 (29.07.), p. 1173-1176
|
| Publisher: |
Emerald |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/apjml-08-2020-739 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012274824