Understanding factors affecting consumer intention to shop in a virtual world

Tanya Domina; Seung-Eun Lee; Maureen MacGillivray

Year of publication:	2012
Authors:	Domina, Tanya ; Lee, Seung-eun ; MacGillivray, Maureen
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 613-620
Subject:	USA (Mittlerer Westen) \| USA (Midwest) \| Virtuelle Realität \| Virtual reality \| Kaufmotiv \| Consumer motivation \| Kaufentscheidung \| Purchase decision \| Werbewirkung \| Advertising effects \| Benutzerschnittstelle \| User interface \| Benutzerfreundlichkeit \| Usability \| Innovationsakzeptanz \| Innovation adoption

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