Understanding graphic pictorial warnings in advertising : a replication and extension

Cassandra Davis and Scot Burton (University of Arkansas, Fayetteville, Arkansas, USA)

Year of publication:	January-March 2016
Authors:	Davis, Cassandra ; Burton, Scot
Published in:	Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 1, p. 33-42
Subject:	Rauchen \| Smoking \| Zigarette \| Cigarette \| Gesundheitsrisiko \| Health risk \| Verpackungsgestaltung \| Package design \| Werbewirkung \| Advertising effects \| Empirische Methode \| Empirical method \| USA \| United States

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