Understanding how gamification influences behaviour in social marketing
Robert Mitchell, Lisa Schuster, Judy Drennan
| Year of publication: |
February 2017
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|---|---|
| Authors: | Mitchell, Robert ; Schuster, Lisa ; Drennan, Judy |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 25.2017, 1, p. 12-19
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| Subject: | Social marketing | Gamification | Intrinsic motivation | Behaviour maintenance | Self-determination theory | Social Marketing | Motivation | Verhalten | Behaviour | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2016.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011782242