Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys
Angela Hall and Neil Towers
| Year of publication: |
2017
|
|---|---|
| Authors: | Hall, Angela ; Towers, Neil |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 5, p. 498-517
|
| Subject: | Decision making | Fashion | Purchase intention | Internet retailing | Marketing communications | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mode | Internet | Kaufentscheidung | Purchase decision | Einzelhandel | Retail trade | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-11-2016-0206 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011706972