Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Wondwesen Tafesse
| Year of publication: |
2014
|
|---|---|
| Authors: | Tafesse, Wondwesen |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 5/6, p. 1009-1025
|
| Subject: | Exhibitor attendance | Marketing resources | Trade show attendance | Trade show organization | Visitor attendance | Messe | Trade fair | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Messebeteiligung | Trade fair participation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010388099