Understanding how satisfactory service relationships can be mutually beneficial in the higher education context

Neeru Malhotra, Bernadette Frech, Peter Leeflang, Young-Ah Kim and Helen Higson

Year of publication:	2023
Authors:	Malhotra, Neeru ; Frech, Bernadette ; Leeflang, Peter ; Kim, Young Ah ; Higson, Helen
Subject:	Competence \| Customer engagement behaviors \| Customer satisfaction \| Higher education service \| Human capital \| Positive emotions \| Hochschule \| Higher education institution \| Beziehungsmarketing \| Relationship marketing \| Kundenzufriedenheit \| Dienstleistungsqualität \| Service quality \| Emotion \| Konsumentenverhalten \| Consumer behaviour \| Humankapital \| Studierende \| Students

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