Understanding how value perception changes in response to electronic word-of-mouth
Wai Ki Liang, Dagnachew Senbeto, Sven Dahms, and David Corkindale
| Year of publication: |
2025
|
|---|---|
| Authors: | Liang, Wai Ki ; Senbeto, Dagnachew Leta ; Dahms, Sven ; Corkindale, David |
| Published in: |
Conference Proceedings Trends in Business Communication 2024. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-47793-6. - 2025, p. 123-143
|
| Subject: | Advertised Price | Electronic Word-of-Mouth | Perceived Value | Service | Social Media Reviews | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenwert | Customer value | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-47793-6_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015413709