Understanding individual adoption of mobile instant messaging : a multiple perspectives approach

Cheolho Yoon; Changyun Jeong; Erik Rolland

Year of publication:	2015
Authors:	Yoon, Cheolho ; Jeong, Changyun ; Rolland, Erik
Published in:	Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 16.2015, 2, p. 139-151
Subject:	Mobile instant messaging \| Technology adoption \| Convenience \| Playfulness \| Personal innovativeness \| Perceived critical mass \| Identification \| Innovationsakzeptanz \| Innovation adoption \| Innovationsdiffusion \| Innovation diffusion \| Mobilkommunikation \| Mobile communications

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