Understanding individuals' switching of eService : an empirical study of social network games switching intentions in China
Year of publication: |
2013
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Authors: | Xu, Xiaoyu ; Li, Hongxiu ; Heikkilä, Jukka |
Published in: |
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings. - Berlin : Springer, ISBN 978-3-642-39807-0. - 2013, p. 85-96
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Subject: | China | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour |
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