Understanding international product strategy in multinational corporations through new product development approaches and evolution
Yang Liu and Yongjiang Shi
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Liu, Yang ; Shi, Yongjiang |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 21.2017, 7, p. 1750057-1-23
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| Subject: | Multinational corporations | global standardisation | local adaptation | new product development | platforms | Multinationales Unternehmen | Transnational corporation | Produktentwicklung | New product development | Innovation | Standardisierung | Standardization | Innovationsmanagement | Innovation management | Welt | World | Auslandsinvestition | Foreign investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919617500578 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011761281