Understanding local food consumers : theory of planned behavior and segmentation approach
Year of publication: |
February-March 2018
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Authors: | Kumar, Archana ; Smith, Sylvia |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 24.2018, 2, p. 196-215
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Subject: | Consumer segmentation | food-related lifestyles | local food consumption | theory of planned behavior | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Verbrauchereinstellung | Consumer attitudes | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Lebensmittel | Food |
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