Understanding luxury shopping destination preference using conjoint analysis and traditional item-based measurement
Year of publication: |
March 2019
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Authors: | Hung, Kam ; Denizci Guillet, Basak ; Zhang, Hanqin Qiu |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 58.2019, 3, p. 411-426
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Subject: | conjoint analysis | luxury shopping | travel decision | mainland Chinese | destination choice | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Urlaubsverhalten | Holiday behaviour | Marktforschung | Market research | China | Tourismusregion | Tourism destination |
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