Understanding marketing's philosophy debates : a retrospective on seven key publication events
Year of publication: |
2014
|
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Authors: | Hunt, Shelby D. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 6.2014, 3, p. 351-378
|
Subject: | Relativism | Marketing theory | Logical empiricism | Logical positivism | Marketing's pilosophy debates | Truth | Objectivity | Marketingtheorie | Wirtschaftsphilosophie | Philosophy of economics | Wissenschaftliche Methode | Scientific method |
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