Understanding, measuring, and using brand equity
Paul Dyson, Andy Farr and Nigel S. Hollis
| Year of publication: |
2009
|
|---|---|
| Authors: | Dyson, Paul ; Farr, Andy ; Hollis, Nigel S. |
| Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 77-96
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Wertanalyse | Value analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784813