Understanding Michael Porter : the essential guide to competition and strategy
Joan Magretta
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Magretta, Joan |
| Other Persons: | Porter, Michael E. (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Michael E. Porter | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Betriebliche Wertschöpfung | Value creation | Wettbewerb |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 236 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references Competition: the right mindset -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler. Erscheinungsjahr in Vorlageform:c 2012 |
| ISBN: | 978-1-4221-6059-6 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383985