Understanding MNEs' decline in the adoption of locally developed technology standard in China : a positioning and cognitive perspective
Xudong Gao; Martina Gerst; Rongling Sun
| Year of publication: |
2014
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|---|---|
| Authors: | Gao, Xudong ; Gerst, Martina ; Sun, Rongling |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 38.2014, 10, p. 878-889
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| Subject: | Multinational enterprises | Technology standard | TD-SCDMA | Positioning perspective | Cognitive perspective | Multinationales Unternehmen | Transnational corporation | China | Kognition | Cognition | Standardisierung | Standardization | Innovationsdiffusion | Innovation diffusion | Wettbewerbsstrategie | Competitive strategy | Technologietransfer | Technology transfer |