Understanding of online hotel booking process : a multiple method approach
Year of publication: |
2019
|
---|---|
Authors: | Park, Sangwon ; Yin, Yizhen ; Son, Byung-Gak |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 3, p. 334-348
|
Subject: | Choice-set model | information search behaviour | multiple methods | online hotel decision-makingprocess | online travel agency | Hotellerie | Hotel industry | Reisevermittler | Travel agency | Online-Handel | Online retailing | Informationsverhalten | Information behaviour | Electronic Commerce | E-commerce | Online-Buchungssystem | Online booking system | Konsumentenverhalten | Consumer behaviour |
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