Understanding older consumers through cognitive age and the list of values: A U.K.-based perspective
| Year of publication: |
2009
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|---|---|
| Authors: | Sudbury, Lynn ; Simcock, Peter |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 1, p. 22-38
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