Understanding online firestorms : negative word-of-mouth dynamics in social media networks
J. Pfeffer, T. Zorbach and K. M. Carley
| Year of publication: |
2014
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|---|---|
| Authors: | Pfeffer, Jürgen ; Zorbach, Thomas ; Carley, Kathleen M. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 1/2, p. 117-128
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| Subject: | online word-of-mouth | complaint behavior | social media networks | opinion diffusion | online firestorms | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Beschwerdemanagement | Complaint management | Informationsverbreitung | Information dissemination | Meinung | Opinion | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010244648