Understanding online group buying intention: the roles of sense of virtual community and technology acceptance factors
| Year of publication: |
2011
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|---|---|
| Authors: | Tsai, Ming-Tien ; Cheng, Nai-Chang ; Chen, Kun-Shiang |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 21017797. - Vol. 22.2011, 10 (1.10.), p. 1091-1105
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