Understanding online group buying intention : the roles of sense of virtual community and technology acceptance factors
Ming-Tien Tsai, Nai-Chang Cheng and Kun-Shiang Chen
| Year of publication: |
2011
|
|---|---|
| Authors: | Tsai, Ming-tien ; Cheng, Nai-chang ; Chen, Kun-shiang |
| Published in: |
Total quality management & business excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 22.2011, 10, p. 1091-1104
|
| Subject: | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009504055