Understanding online product ratings : a customer satisfaction model
Tobias H. Engler; Patrick Winter; Michael Schulz
| Year of publication: |
2015
|
|---|---|
| Authors: | Engler, Tobias H. ; Winter, Patrick ; Schulz, Michael |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 113-120
|
| Subject: | Online ratings | Customer satisfaction | Electronic word of mouth | Expectation | Kundenzufriedenheit | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011388096