Understanding participation in company social netnorks
Year of publication: |
2013
|
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Authors: | Martins, Carla Sofia ; Patrício, Lia |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 24.2013, 5, p. 567-587
|
Subject: | Social networks | Brand community | Company social networks | Online community | Service related online communities | Social Web | Social web | Soziales Netzwerk | Social network | Markenführung | Brand management | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing |
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