Understanding participative consumer behavior : insights from motivation theory and three empirical studies in the context of user-generated content
Florian Jodl
| Year of publication: |
2010
|
|---|---|
| Authors: | Jodl, Florian |
| Publisher: |
München : FGM-Verl. |
| Subject: | Verbraucherverhalten | Partizipation | Motivationstheorie | User Generated Content | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | VIII, 192 S. graph. Darst. |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing. - München : FGM-Verl.. - Vol. 75 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: München, Univ., Diss., 2009 |
| ISBN: | 978-3-940260-11-6 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004957368