Understanding participative consumer behavior : insights from motivation theory and three empirical studies in the context of user-generated content

Florian Jodl

Year of publication:	2010
Authors:	Jodl, Florian
Publisher:	München : FGM-Verl.
Subject:	Konsumentenverhalten \| Consumer behaviour \| Motivationstheorie \| Motivation theory \| Beziehungsmarketing \| Relationship marketing \| Kundenintegration \| Customer integration \| Social Web \| Social web \| Verbraucherverhalten \| Partizipation \| User Generated Content
Description of contents:	Table of Contents [gbv.de]

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