Understanding and predicting consumer patronage behaviour in the international fast food restaurant industry: adding new factors to the classic theory of reasoned action model
Yasser Ibrahim, Claudio Vignali
| Year of publication: |
2006
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|---|---|
| Authors: | Ibrahim, Yasser ; Vignali, Claudio |
| Published in: |
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings. - Hamburg : Kovač, ISBN 3-8300-2194-1. - 2006, p. 139-160
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| Subject: | Schnellgastronomie | Fast-food industry | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Schätzung | Estimation | Theorie | Theory | Ägypten | Egypt | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003280125