Understanding proactive customer orientation : construct development and managerial implications
Dennis Herhausen
| Year of publication: |
2011 ; 1st ed.
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|---|---|
| Authors: | Herhausen, Dennis |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Kunden | Customers | Kundenanalyse | Customer analysis | Marktforschung | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 186 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: St. Gallen, Univ., Diss., 2011 |
| ISBN: | 3-8349-3101-2 ; 978-3-8349-3101-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009261269