Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence
| Year of publication: |
2002
|
|---|---|
| Authors: | Shapiro, Stewart ; MacInnis, Deborah J. ; Park, C.Whan |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 31.2002, 4, p. 15-26
|