Understanding the role of consumer motivation and salesperson behavior in inducing positive cognitive and emotional responses during a sales encounter
Year of publication: |
2008
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Authors: | Mallalieu, Lynnea ; Nakamoto, Kent |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 16.2008, 3, p. 183-197
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Subject: | Verkaufspersonal | Salespeople | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Experiment | USA | United States |
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