Understanding satisfied and affectively committed clients' lack of referral intent
David J. Hagenbuch; Michael D. Wiese; Jennifer J. Dose; Michael L. Bruce
| Year of publication: |
2008
|
|---|---|
| Authors: | Hagenbuch, David J. ; Wiese, Michael D. ; Dose, Jennifer J. ; Bruce, Michael L. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 29.2007/08, 3, p. 24-74
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Verhaltensökonomik | Behavioral economics | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756461