Understanding SMEs' internationalization through digital platforms : the role of knowledge sharing and consumer education
Lala Hu, Diana A. Filipescu, and Albena Pergelova
| Year of publication: |
2024
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|---|---|
| Authors: | Hu, Lala ; Filipescu, Diana A. ; Pergelova, Albena |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 5, p. 1044-1073
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| Subject: | China | Digital platforms | SMEs | Swift guanxi | Wine | KMU | SME | Digitale Plattform | Digital platform | Soziales Netzwerk | Social network | Wissenstransfer | Knowledge transfer | Online-Handel | Online retailing | Globalisierung | Globalization | Electronic Commerce | E-commerce | Wissensmanagement | Knowledge management | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-09-2023-0252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202373