Understanding Store-Brand Purchase Behavior Across Categories
| Year of publication: |
2006
|
|---|---|
| Authors: | Hansen, Karsten ; Singh, Vishal ; Chintagunta, Pradeep |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 1, p. 75-90
|