Understanding the adoption of new brands through salespeople: a multilevel framework
| Year of publication: |
2008
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|---|---|
| Authors: | Wieseke, Jan ; Homburg, Christian ; Lee, Nick |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 2, p. 278
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