Understanding the brand and website effects of online loyalty : a mediation perspective
Amy Wong and Mehruba Haque
| Year of publication: |
2022
|
|---|---|
| Authors: | Wong, Amy ; Haque, Mehruba |
| Subject: | Brand innovativeness | brand love | loyalty | perceived enjoyment | trust | visual appeal | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Website | Markenführung | Brand management | Vertrauen | Confidence | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Markenartikel | Brand | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1949378 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206555