Understanding the causes of defection among satisfied B2B service customers

Earl Naumann; Matti Haverila; M. Sajid Khan; Paul Williams

Year of publication:	2010
Authors:	Naumann, Earl ; Haverila, Matti ; Khan, M. Sajid ; Williams, Paul
Published in:	Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 9/10, p. 878-900
Subject:	Lieferantenmanagement \| Supplier relationship management \| Kundenzufriedenheit \| Customer satisfaction \| Wechselverhalten \| Switching behaviour

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