Understanding the communication and perception of technological innovations
Year of publication: |
[2017]
|
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Authors: | Wagner, Timm |
Publisher: |
Nürnberg |
Subject: | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Innovationsakzeptanz | Innovation adoption | Technologie | Wirtschaftswachstum |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVIII, 165 Seiten Illustrationen, Diagramme |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Dissertation, Universität Erlangen-Nürnberg |
Source: | ECONIS - Online Catalogue of the ZBW |
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