Understanding the consumer propensity to observe
| Year of publication: |
2008
|
|---|---|
| Authors: | Simpson, Penny M. ; Siguaw, Judy A. ; Cadogan, John W. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 1-2, p. 196-221
|