Understanding the CSR-luxury paradox : the duality of luxury and responsibility in consumer perceptions
Year of publication: |
2025
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Authors: | Sun, Yanqi ; Mai, Tianxiang ; Xu, Cheng |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 32.2025, 1, p. 1042-1059
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Subject: | corporate social responsibility | business ethics | message framing | environmental responsibility | luxury brands | Corporate Social Responsibility | Corporate social responsibility | Luxusgüter | Luxury goods | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Verantwortung | Responsibility | Umweltbewusstsein | Environmental consciousness |
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