Understanding the customer value of co-designing individualised products
Hagen Habicht and Stefan R. Thallmaier
| Year of publication: |
2017
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|---|---|
| Authors: | Habicht, Hagen ; Thallmaier, Stefan R. |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 73.2017, 1/3, p. 114-131
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| Subject: | mass customization | MC | customer co-design | customer value | online toolkits | individualisation service | SEM-PLS | Kundenwert | Customer value | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011691018