Understanding the determinants of consumers' switching intentions in a standards war
Year of publication: |
2014
|
---|---|
Authors: | Lin, Tung-Ching ; Huang, Shiu-Li |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 19.2014/2015, 1, p. 163-189
|
Subject: | Consumer switching intention | m-commerce | push-pullmooring model | technology standards | standards war | smartphones | switching barriers | Konsumentenverhalten | Consumer behaviour | Standardisierung | Standardization | Mobiltelefon | Mobile phone | Wechselverhalten | Switching behaviour |
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