Understanding the drivers of consumer-brand identification
Year of publication: |
2019
|
---|---|
Authors: | Sihvonen, Jenniina |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 5, p. 583-594
|
Subject: | Consumer-brand identification | Brand relationship | Lifestyle | Values | Brand personality | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Lebensstil | Markenführung | Brand management |
-
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep, (2016)
-
Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S., (2016)
-
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões, (2018)
- More ...
-
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina, (2016)
-
Sihvonen, Jenniina, (2017)
-
As good as new – valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina, (2016)
- More ...