Understanding the effects of counterfeit quality on consumer attitudes toward genuine brands : An associative judgment model
| Year of publication: |
2021
|
|---|---|
| Authors: | Astray, Tatiana V. ; Darke, Peter R. ; Tasa, Kevin |
| Published in: |
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. - Wiley, ISSN 1936-4490, ZDB-ID 2068683-3. - Vol. 38.2021, 3 (04.04.), p. 229-244
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cjas.1602 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535090