Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Yoon-Na Cho, Christopher Berry
| Year of publication: |
2019
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|---|---|
| Authors: | Cho, Yoon-Na ; Berry, Christopher |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 73-85
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| Subject: | Sustainability information disclosure | Schema congruity | Consumer perceived efficacy | Green marketing | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Öko-Produkt | Sustainable product | Markenimage | Brand image | Umweltzeichen | Eco-label | Nachhaltigkeit | Sustainability | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.03.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023780