Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Liselot Hudders, Chen Lou and Marloes de Brabandere
| Year of publication: |
2022
|
|---|---|
| Authors: | Hudders, Liselot ; Lou, Chen ; De Brabandere, Marloes |
| Subject: | crisis management | Influencer marketing | negative comments | response strategy | trustworthiness | Influencer | Krisenmanagement | Crisis management | Vertrauen | Confidence | Social Web | Social web | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1963554 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167391