Understanding the importance of café portable cup design and environmental concerns on green on-the-go consumption : a comparative study of gender
Year of publication: |
2024
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Authors: | Lin, Feng ; Ryu, Kisang ; Lee, Yong-Ki ; Ali, Faizan |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 41.2024, 9, p. 1262-1279
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Subject: | aesthetics | behavioral intention | Coffee shop | environmental concerns | functionality | gender | green purchase intention | symbolism | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Geschlecht | Gender | Öko-Produkt | Sustainable product | Ästhetik | Aesthetics | Verbrauchereinstellung | Consumer attitudes | Öko-Marketing | Green marketing |
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