Understanding the influence of literacy on consumer memory : the role of pictorial elements
Madhubalan Viswanathan; Carlos J. Torelli; Lan Xia; Roland Gau
| Year of publication: |
2009
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|---|---|
| Authors: | Viswanathan, Madhu ; Torelli, Carlos J. ; Xia, Lan ; Gau, Roland |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 389-402
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| Subject: | Konsumentenverhalten | Consumer behaviour | Analphabetismus | Illiteracy | Wahrnehmung | Perception | Produktinformation | Product information | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003883920