Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Dong Hong Zhu, Zhong Zhun Deng, Ya Ping Chang
| Year of publication: |
2020
|
|---|---|
| Authors: | Zhu, Dong Hong ; Deng, Zhong Zhun ; Chang, Ya Ping |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-7
|
| Subject: | Narrative content | Online consumer review | Statistical characteristic | Submission device | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Mobiltelefon | Mobile phone | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.102028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238339