Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Year of publication: |
2020
|
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Authors: | Zhu, Dong Hong ; Deng, Zhong Zhun ; Chang, Ya Ping |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-7
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Subject: | Narrative content | Online consumer review | Statistical characteristic | Submission device | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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