Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Ravi S. Sharma; Margaret Tan; Francis Pereira, [editors]
| Year of publication: |
c 2012
|
|---|---|
| Other Persons: | Sharma, Ravi S. (contributor) ; Tan, Margaret (contributor) ; Pereira, Francis (contributor) |
| Publisher: |
Hershey, Pa. : Information Science Reference |
| Subject: | Interaktive Medien | Interactive media | Digitale Medien | Digital media | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Social Web | Social web | Mediensektor | Media industries | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
34 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
Erscheint auch als (Online-Ausgabe):
Sharma, Ravi. Understanding the interactive digital media marketplace. - Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012. - Online-Ressource(electronic texts (442 p.))
Persistent link: https://www.econbiz.de/10009424021